We often come across the word “Digital Marketing” while browsing through for jobs or sitting in a promotional meeting of a product; it sure does sound smart and important but ever wondered what it means? In layman’s words, digital marketing is a kind of marketing strategy where the companies use digital platforms like Google ads, Instagram, Facebook ads, or other digital technologies for the promotion of their products/services. In this fast-moving online generation, digital marketing has become an integral part of product promotion strategies appointed by the execs of the top MNCs.
Digital marketing has made promoting products and reaching out to customers more easy and efficient. It helps the companies to target the right demographic of the audience for their products or services by gathering information via social media and other internet platforms. It has not only made reaching out to people easier but also in creating more impact among the target audience by understanding them more properly.
Digital marketers try and drive maximum website traffic to create an online lead and spread maximum brand awareness. It allows the companies to reach out to a wider demographic of the audience without any hurdle of the geographical boundaries. Digital marketing is an important aspect of the growth, development, and expansion of a company.
But why would companies choose digital marketing? What went wrong with the traditional marketing methods? To explain this let’s ask ourselves a question, how often do we notice billboards on the streets? One way or the other we are connected to our mobile phone or the internet at all hours during the day. The motive of marketing is to hit the target customers at the right place at the right time and digital marketing makes reaching out to this online generation easier for the companies. There are various methods to channelize digital marketing, such as- Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay per Click (PPC), Email Marketing, Online PR, Inbound Marketing and many others.
Trank Technologies is one of the leading digital marketing companies in India. With the current growth levels in the Information Technology sector, digital marketing has a great scope in India. India is the land of budding entrepreneurs, start-ups and content developers; in this online generation, a digital presence is very important for all business houses. How a business portrays itself on its website says a lot about its values and beliefs. A business website tends to attract most customers online considering the internet usage behavior among the different age groups. The people of the age group 13-40 years spend 50% of their time on the internet, therefore, creating maximum lead generation opportunities by the target audiences for the websites.
They use various online marketing techniques to reach out to your target audience and make your company have an excellent online presence. They design best-suited marketing campaigns for you to attract as many clients as possible. With them there is nothing to worry, they got solutions to all your digital marketing needs.
Some of their specialized expert services in digital marketing include:
SEO is the most crucial component of creating a digital presence by the company. It tracks your website traffic and helps you to improve for the better.
Trank Technologies improves your website ranking and gather as much traffic as possible for your website. It identifies the needs of your website and works accordingly. They provide various SEO packages to help the customers as per their convenience. They give out detailed reports for the search engine optimization to provide the best feasible marketing campaign.