Do you know how to target the right audience and gain more traffic on the website? How to generate lead and how to fulfill the brand building? So, directly or indirectly the answer to this question is display advertising.
Before moving further on display advertising, we should first know what is advertising means? Advertising is the term which is used to draw the attention of the people in a public medium in order to promote a sale or any product. Now, what is display advertising? As the name suggests display advertising is advertising any sale or product via online store or websites. This includes the attention of the audience through images, better content, and videos. Most of them are charged on the basis of cost per click (CPC) this means that if you see any add on Google and you clicked that add knowingly or unknowingly, you will get charged on basis of that click.
Banner adds - it is one of the oldest forms for advertising anything on the top of your google page. For example; advertisement of Amazon prime at the top of the page on opening google.
Video adds - the basic example of video add is the YouTube add. YouTube provides a number of videos add while surfing videos via youtube online.
Rich media - this form uses a variety of methods like articles, images, and video which appear on the screen.
Interstitial adds - these adds specifically appear on the webpages and directed by the original request only.
Here the benefits of display advertising to know why it is important:
More Reach to the audience - by display advertising you can reach more audience and in fact, millions of people through google adds.
You can reach a specific audience - if your advertisement is on the right website, it will lead you to gain a more specific audience. This includes demographic and geo-targeting.
It will give you a variety - as an advertisement comes in a variety of sizes and quality, so it provides diversity in adds go the user and automatically gives benefits to you by increasing the sales. This provides a variety of formats.
On the other hand, everything has a bane. Cons of display advertising are banner blindness and ad blockers.
Let's move on further and take a view on how these display advertising can be used. What are the tactics to increase sales via display advertising?
Always plan for a strategy first -before jumping on any conclusion you need to plan that out by yourself. It is important in every field. In this also, you need to to show your marketing strategy and helps in brand awareness as well.
Target the correct display network -After planning and strategy, you need to target the correct display network. By correct display we mean you should know well what are the correct topics or content for your website, you should know how to target the specific audience, keyword targeting is also very important.
Prepare eye-catching advertisements –For more attention, you should use eye-catching advertisements, because it attracts easily. For the same, you should use simple language, attractive title written in bold, Italy and with special keywords, use clutter-free images.Always measure your display adds - impression, reach to the audience and conversion rate are very important in order to gain the perfect sales and audience.
For the same, some of the basic’s tools are;
These are some of the tools with the best ratings that can provide leadership to your display advertising.
Display ads are not dead. It still influences people on a later scale. For sure it can boost up the performance of any online store and will provide you with great success with huge traffic and a big audience. It will automatically generate a good ranking on the basis of SEO on Google search.