Social Media advertising means creating or bringing into effective actions to reach the specific audience through several social media platforms, messaging apps, website and even in the news feed. Every company wants to aware people of their brand and services and social Media advertising is the best way to do that. People may not watch television daily but can't live without their social sites even for an hour. So, promoting any brand via social sites are the best. And it is also beneficial for the audience as well. They can go through all the records and reviews for better results. Social Media advertising is the best way to target a specific audience, which might increase the chances of the purchase. Not only this, even if we talk about the growth of social Media advertising, there has been a drastic change from the past few years. Almost 66% of social Media advertisements are earned by Facebook and Google. There has been a rapidly accelerating growth. If we go through statics then, there is already a growth of 37% from the last time and data is going to increase in the upcoming years with 40% at the end of 2024. So, social Media advertising is a boon to digital marketing!
Now, let's talk about the benefits of social Media advertising. Some of the benefits of social Media advertising are mentioned below:
Increase conversion rates -It will help you to gain the audience's attention. People are often more active on social Media sites than the other applications, and by triggering the right audience, it becomes easy, to download, sign up and purchase. Automatically increasing the conversion rates.
Aware people about your brand -Social media is the biggest platform for creating awareness about anything. It can be your brand too. People want something new all the time, which suits their needs as well. So, Like, share, comment, tags are all which can do a miracle!
Brand Loyalty - Social media not only is the best way to start any local business but it also maintains brand loyalty as well at low costs. By hearing the better choices it turns them into brand ambassadors who are eager to bring up their friends and family on the board.
Provide better marketing insight - Through engagement and impression, social media can measure both brand sentiments and campaign performance. It increases your followers, brand mention and most importantly more traffic on your page or site. It cost-effectively gives you all.
Every successful social Media advertising is based on the foundation pillars and these are:
platform selection - audience keeps comparing what is the best brand for them and how to get access over those. To know the same, it becomes beneficial to go know according to the brand which platform is the best.
Ad optimization - you keep testing and determine the winner. You find your fine-tune and accelerate your gains.
Ad creative - creative approach is necessary, you should analyze the past result and keep work for your best performance. Use can use the above insights as well.
Creative testing also becomes important if your brand is resulting in a low sale.
What are these social Media sites?
We have talked much about these social Media sites in the above insights. Let's understand them in a better way. Variety of social Media sites or social media application that is used in social Media advertising are:
1. FACEBOOK - Facebook offers the highest ROI for all of the social advertisers. It is the biggest platform that consists of 2 million people all over the world. It has a great targeting capacity and provides various types of adds such as photo adds, video adds, slideshow adds, event response and many others.
2. LINKEDIN - LinkedIn is the other biggest platform that is capable of targeting 610 million people based on language, job, experience, and interests. LinkedIn also provides various kinds of advertising like sponsored content, via email, message text, and dynamics.
3. PINTEREST - Pinterest is more female user-friendly.
As a user, you are free to pin any idea. It also helps in targeting people and provides various types of advertising such as promoted video pins, promoted pin, promoted carousel, story pins, etc.
4. INSTAGRAM - Instagram is a family of 800 million people and 25 million business users. Instagram target various users based on their interests, demographics, locations, and many other criteria. It also includes several methods for advertising such as story adds, the photo adds, carousel adds and many more.
5. GOOGLE APP CAMPAIGN - It offers broad visibility and reaches. It includes adds on various applications like google play, Google search, YouTube, websites and other apps. It helps in installing 17 billion of applications. Types of Google add campaigns are text ads, images ads, HTML 5 ads, etc on mobile apps. And responsive ads in various applications.
Social advertising provides you with an opportunity to increase sales and gain more traffic on you'd page via different social sites. It is one of the easiest and best tactics to increase your brand name among so many other firms. It provides you with a better online reputation as well. It can enhance your social marketing skills and lead to ace if competition!